Jeeb — Grocery & Logistics Platform

A fast-growing Qatari start-up needed a customer app, operations apps and the delivery chain behind them. A server-driven homepage and instant search made it 95% faster and lifted engagement 50%.

Built with the founders from zero: the customer grocery app with Arabic localisation, a server-driven personalised homepage, Algolia instant search, real-time GPS tracking, route optimisation and secure payments.

I also led a remote team building the Driver, Collector and Storekeeper apps that run the delivery side.

The problem

An omnichannel grocery business needed to launch fast in an Arabic-first market, with a homepage merchandisers could change without app releases.

The approach

A server-driven homepage rendered natively by the app, Algolia instead of in-house search, and a set of operations apps for the delivery chain.

What it includes

• Server-driven personalised homepageMerchandising changes without an app release.
• Algolia instant searchTypo-tolerant search replacing in-house search.
• Real-time GPS tracking & route optimisation
• Secure payments
• Driver, Collector & Storekeeper appsBuilt with a remote team I led.
• Arabic localisationArabic-first UI.

Role

• Built and launched the 0→1 platform working directly with the founders.
• Architected the server-driven personalised homepage with Algolia search.
• Engineered GPS tracking, route optimisation and payment integration.
• Led the remote team building the Driver, Collector and Storekeeper apps.

How it is put together

1. ServerLayout + personalised content
2. App rendererLayout blocks → native widgets
3. AlgoliaInstant search
4. CustomerPersonalised home, in Arabic

Server-driven UI, simplified — an illustration of the idea, not a production diagram.

Reported outcomes

• 95%faster homepage loadSource: CV
• +50%user engagementSource: CV
• +60%delivery speed (operations apps)Source: CV
• +20%delivery & checkout efficiencySource: CV